Tracking customer analytics breeds loyalty

Tracking customer analytics breeds loyalty
Tags: CRM, Connectivity, Digital Signage Audience Measurement, Loyalty Programs, Technology
July 20, 2008

Destination CRM: A recently published report by Aberdeen Group finds that best-in-class retailers are five times as likely as laggards to be tracking, storing and analyzing customer analytics that identify specific customer buying insights. Those retailers are also much more likely to use loyalty elements that are personalized to suit specific customer segments.

Click to continue