British shoppers choose bargains over brand loyalty

British shoppers choose bargains over brand loyalty
Tags: Consumer Behavior, Loyalty Programs, Marketing, Multichannel Retailing, Online Retailing, Psychology
July 13, 2008

International Herald Tribune: Shoppers are more footloose than ever before with the retailers they use, seeking out bargains in the economic downturn and enjoying greater choice, partly due to the Internet, a study has shown. Despite the rise in store loyalty cards aimed at retaining shoppers, 22.1 percent of consumers say they are dissatisfied with the retailer where they do most of their shopping, up 2.2 percentage points on the year.