TNS unveils new in-store metric for grocers

TNS unveils new in-store metric for grocers
Tags: CRM, Consumer Behavior, Digital Merchandising, Digital Signage Audience Measurement, Merchandising, Point-of-Purchase / POP, Psychology, Supermarkets & Grocery Stores, Technology
July 13, 2008

Marketing Daily: TNS is unveiling a new way to measure grocery-store behavior, one it says will give both grocery retailers and packaged-goods marketers new insight into their marketing plans. Called the TNS Insight Dashboard, the syndicated quarterly metric will track many variables over a period of time, enabling marketers to figure out which of their in-store marketing strategies are working hardest.