Web shoppers swayed by site design

Web shoppers swayed by site design
Tags: Consumer Behavior, Online Retailing, Payments, Psychology, Security
July 9, 2008

Bluhalo: Some 80 percent of online shoppers are willing to use sites that are well presented and easy to use, according to research by PayPoint.net. A total of 69 percent said they were "inclined" to purchase items from a "well-designed" site. However, it was found that even though over 90 percent of online shoppers considered a site's security features, accessibility topped safety when it came to choosing which portal to use.