Digital signage innovations create fashion-forward displays

Digital signage innovations create fashion-forward displays
Tags: Customer Experience, Department Stores, Digital Merchandising, Digital Signage, Display Technology, In-Store Media, Point-of-Purchase / POP, Shopper Marketing, Signage, Technology
July 7, 2008

Display & Design Ideas: Digital signage has become commonplace in retail. So in order to really spice things up, retailers have begun incorporating a larger variety of screens to better capture customer attention. Some of the newest screens can display life-size runway models strutting down the catwalk right in the middle of the store, while groups of smaller screens with ever-shrinking borders can be clustered together to create a nearly seamless effect. Almost every aspect of the store—floors, partitions and even translucent walls—is being used as a screen onto which retailers are projecting branding messages and imagery.

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