Experiential store environment leads to big sales boost

Experiential store environment leads to big sales boost
Tags: Consumer Behavior, Customer Experience, Customer Service, Department Stores, Merchandising, Point-of-Purchase / POP, Psychology, Shopper Marketing, Store Design & Layout
July 7, 2008

Display & Design Ideas: Caryn Lerner, president and chief executive of Toronto-based Holt Renfrew & Co. Ltd., recently attributed a sales increase of 45 percent since 2004 to providing an experiential store environment and "gorgeous fashions" that project the "story and vision of the fashion designers." Lerner said that the keys to success are: experiential, luxury, livliness and personal—with a big dose of entertainment and extravagance thrown in.