In-store Web access drives sales for JCPenney

In-store Web access drives sales for JCPenney
Tags: Connectivity, Customer Service, Department Stores, Multichannel Retailing, Online Retailing, POS, Point-of-Purchase / POP, Technology
July 2, 2008

Internet Retailer: It's been nearly two years since J.C. Penney Co. Inc. connected all 35,000 of its point-of-sale systems to the Web, giving associates in its nearly 1,100 stores access to the retailer's e-commerce site, JCP.com. With access to the Web site from the POS system, Penney associates can check for online availability of an item not in stock in the store. Customers offered that service are twice as likely to say they are highly satisfied with their in-store shopping experience as those not offered the service.