Understanding the female shopping psyche

Understanding the female shopping psyche
Tags: Consumer Behavior, Customer Experience, Department Stores, Marketing, Merchandising, Online Retailing, Pharmacy/Drugstores, Psychology, Retail - Apparel, Retail - Automotive, Retail - Convenience Stores, Retail - Electronics, Retail - General, Retail - Home Center, Retail - Mall, Retail - Warehouse, Shopper Marketing, Specialty Stores, Supermarkets & Grocery Stores
July 1, 2008

Belfast Telegraph (U.K.): Dr. Karise Hutchinson, who teaches human resources at the University of Ulster, writes in the Belfast Telegraph of the difficulty retailers have in reaching female shoppers — since women are "more inconsistent consumers, influenced by mood, circumstances and lifestyle aspirations."

"At the risk of simplifying our psychology, there are arguably three types of female consumer: 1, the efficient buyer; 2, the recreational buyer; and 3, the binge buyer," writes Dr. Hutchinson.