E-tailers tailoring the experience to match user preferences

E-tailers tailoring the experience to match user preferences
Tags: CRM, Consumer Behavior, Customer Service, Digital Merchandising, Digital Signage Audience Measurement, Loyalty Programs, Marketing, Multichannel Retailing, Online Retailing, Psychology, Shopper Marketing, Technology
June 15, 2008

Seattle Times: Online retailers never meant to offer highly customized service when virtual stores were a new concept. But a decade later, it's that personalization that sets some sites apart from the thousands of others selling clothes, shoes and gifts. An increasing number of retailers have distinguished themselves from the pack by giving users a little something extra beyond intuitive navigation and easy checkout.