CHICAGO — Endeca Technologies Inc., an information access software company, unveiled Endeca Merchandising Workbench, a new management tool suite designed for retail merchandisers. Available for the Endeca Information Access Platform (IAP), the new suite combines merchandising, content spotlighting, search engine marketing, search configuration, reporting and landing page creation capabilities, all designed for use on dynamic e-commerce stores. As a result, retailers can create and manage differentiated multi-channel shopping experiences that increase conversion rates, boost customer loyalty, deliver higher returns on SEM strategies and reduce site management costs.
"Dynamic storefronts are perfect for delivering unique and personalized customer experiences, and allow merchandisers to rapidly respond to shifting goals and new opportunities. But managing such an experience today requires merchandisers to be proficient at handling multiple systems or rely on developers and other technical staff to make timely changes," said Steve Papa, chief executive of Endeca. "Endeca Merchandising Workbench is designed to work the way merchandisers think, putting them in control of the entire shopping experience to address changing requirements and capitalize on opportunities through a single, intuitive tool suite."
Endeca's Information Access Platform powers the online shopping experience of leading retailers in North America, Europe and Australia, including Barnes & Noble, Boots, Borders Group, Circuit City, The Home Depot, Office Depot, Nike, Tesco and Walmart.com.
