Consumers shun convenience, go back to basics

Consumers shun convenience, go back to basics
Tags: Consumer Behavior, Marketing, Merchandising, Psychology, Retail - General, Supermarkets & Grocery Stores
June 8, 2008

Marketing Daily: A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. Stores are seeing a resurgence in sales of frozen foods, perishables, and those so-called "center store" items that have languished. And while no one will be surprised that private-label products are still showing strong gains, with 50 percent of consumers saying they have stepped up their spending on such products in the last six months, it may pain marketers to see that a sizeable minority — 42 percent — specifically say they have given up their favorite brands.