Target launches in-store health channel

Target launches in-store health channel
Tags: Department Stores, Digital Merchandising, Digital Signage, In-Store Media, Marketing, Merchandising, Point-of-Purchase / POP, Retail - General, Shopper Marketing, Signage, Supermarkets & Grocery Stores, Technology
June 1, 2008

In-Store Marketing Institute: Target is testing an expansion of its Channel Red in-store TV network into pharmacy departments. The mass merchant began rolling out video screens to pharmacy departments at 100 stores throughout the U.S. in February. The new channel spotlights health and wellness products across various categories and departments, including apparel, electronics and grocery.

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