Online shoppers actively seeking alternate payment methods

Online shoppers actively seeking alternate payment methods
Tags: Multichannel Retailing, Online Retailing, Payments, Surveys
May 19, 2008

MOUNTAIN VIEW, Calif. — The 2008 Alternative Payments Survey, sponsored by TrialPay, found that 75 percent of online shoppers have used an alternative payment method such as Google Checkout, PayPal, Bill Me Later and TrialPay, to purchase an item online. And 59 percent of online shoppers say they are more likely to make a purchase online if there is an alternative payment method available.

Nearly 80 percent agreed that they are more likely to purchase an item online if there is an incentive associated with that purchase. And 40 percent admit to having already taken advantage of such offers that are presented at checkout while shopping online, such as "Get the item you're buying for free just by trying one of these other offers."