Tesco's all-self-checkout approach a hit with shoppers

Tesco's all-self-checkout approach a hit with shoppers
Tags: Consumer Behavior, Kiosks / Self-Service, Psychology, Self-Checkout, Supermarkets & Grocery Stores
May 18, 2008

The Retail Bulletin: Tesco's Fresh & Easy chain has uniquely adopted an all-self-checkout model that was initially questioned but is gaining increasing customer acceptance, according to the grocer's internal research. As many as 90 percent of its customers indicated that they were either satisfied or very satisfied with the checkout experience, and in a separate independent survey some 60 percent of shoppers found the arrangement favorable while another 27 percent stated that it doesn't matter what format the checkouts take.