LILLE, France — StoreXperience, a company that provides mobile shopping solutions for retailers, brands and consumers, announced its membership in the International Retail Industry Cluster (PICOM). The announcement coincides with Microsoft's decision to join PICOM, a retail technology center based in Lille, France.
Founded in July 2005, PICOM is a retail technology organization sponsored by 40 top European retailers. The organization analyzes, develops, tests and validates creative retail solutions, aiming to define the store of the future and accelerate the transfer of new technologies from the research lab to the retail floor. Among PICOM's most prominent projects currently underway is L.M.U. (Lille Metropole Ubiquitaire), an urban shopping center with over 130 stores that will serve as a large-scale testing ground for new retail technologies.
StoreXperience will work with PICOM to introduce StoreXperience's mobile technology offerings to the European market. Using 2D Datamatrix barcodes, StoreXperience allows customers to scan in-depth product information onto their mobile devices at participating retail locations. The company then leverages advanced CRM capabilities so that retailers and brands can create relevant promotions and offers based on customer behavior at specific locations in real time.
