Retail Bulletin: Contrary to suggestions that the online channel may soon prevail over bricks and mortar stores, new research commissioned by Visa Europe indicates that these two routes to market are likely to perform complementary roles. With Internet sales expected to account for almost 20 percent of turnover by 2012-15, and Web sites becoming increasingly transactional rather than informational, we are also likely to see a rise in the application of technology within the retailer community. As a result there will be a rise in automated self-scanning, product tracking for inventory using RFID and targeted promotions delivered directly to consumers while they shop.
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