Study: 18-to-30-year-olds drawn to out-of-home media

Study: 18-to-30-year-olds drawn to out-of-home media
Tags: Consumer Behavior, Digital Signage, In-Store Media, Psychology
April 16, 2008

MediaPost: Aegis Media Americas' Posterscope USA concluded what it termed the first consumer-insight research study of the U.S. out-of-home market. The study found that 18- to-30-year-olds spend a greater portion of their media time with out-of-home than any other age group. Eighty-four percent of them notice advertising in movie theaters. This demo also spends an average of seven hours weekly in their cars and 14 hours on mobile phones.