Most people uneasy with customized Web content

Most people uneasy with customized Web content
Tags: CRM, Consumer Behavior, Multichannel Retailing, Online Retailing, Psychology
April 13, 2008

Reuters: Nearly 60 percent of 2,513 people in the United States questioned in a Harris Interactive poll said they were uneasy when Web sites use information about personal online activity to tailor advertisements or content. "There's a creepy factor and a fear of the unknown that people don't want to deal with," said Michelle Warren, senior research analyst at Info-Tech Research Group in London, Ontario.