PALO ALTO, Calif. — SnapTell, provider of image recognition-based mobile marketing solutions, was recently selected by Gartner, world's leading information technology research company, to its 2008 list of Cool Vendors in Retail.
Using a camera phone and SnapTell's image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics.
"It is always nice to be recognized by experts within your industry, especially the thought leaders at Gartner. We are very proud of our solution and are grateful for the praise we have received," said Gautam Bhargava, chief executive and co-founder of SnapTell. "Mobile marketing will continue to grow and be adopted by consumers around the world. With Snap.Send.Get, retailers, advertisers, publishers and brands are able to reach consumers in an easy and non-intrusive way that will only speed up the adoption of mobile marketing."
