EDEN PRAIRIE, Minn. — HighJump Software, a 3M company, announced the release of a survey management application which helps direct store delivery companies manage market intelligence by collecting and analyzing market data gathered at retail locations. The HighJump Survey Management solution provides a structured approach to the design, execution and measurement of field data collection as part of a company's overall market intelligence initiatives.
The HighJump Survey Management system enables companies to monitor and make decisions based on product performance through the collection of real-time data. This provides visibility into items such as share of shelf space, utilization of point-of-purchase materials, pricing and promotions for proprietary or competitive brands. Collection of valuable customer feedback is facilitated through secure completion of on-site customer satisfaction surveys. Customer feedback coupled with measurement of pay-for-performance results assists managers in evaluating presales team member performance.
The HighJump Survey Management system is designed to configure surveys triggered by specific account attributes or events that take place during the presales process. Surveys are assigned based on employee role or route type. HighJump Survey Management leverages data from the host route accounting system to hasten the completion of surveys by the presales team.
"Winning the battle on the shelf begins with better competitive intelligence. We're confident that HighJump Survey Management is a critical tool in helping our clients maximize sales on their key brands," said Chad Collins, vice president of global strategy, HighJump Software. "This new extension to our comprehensive suite of DSD products provides our clients with the opportunity to gain an edge and maximize revenue results in an increasingly competitive marketplace."
