Ballpark retail hits a home run

Ballpark retail hits a home run
Tags: Merchandising, Point-of-Purchase / POP, Retail - Apparel, Specialty Stores
March 25, 2008

Sun Herald (Mississippi): Fans at ballparks served by Delaware North Companies Sportservice will see a broad selection of retail options in 2008, including many unique items available exclusively at ballpark retail stores. In many stadiums, fans will have the opportunity to customize jerseys — from the logo to the sleeve length — and walk away with one-of-a-kind shirts showcasing individualized team spirit.