Ikea experience builds extreme brand loyalty

Ikea experience builds extreme brand loyalty
Tags: Consumer Behavior, Customer Service, Department Stores, Marketing, Merchandising, Psychology, Retail - General, Shopper Marketing, Specialty Stores, Supermarkets & Grocery Stores
March 23, 2008

The Spokesman Review: Of all the home furnishers out there, none offers a comparably multifaceted experience to Ikea. Inexpensive bedding, tables and kitchen utensils are widely available. Nowhere but Ikea, though, can you entertain the kids, fill your trunk with furniture and your stomach with Swedish meatballs, and go home feeling like you've been on vacation.