Social media moving into the in-store marketing mix

Social media moving into the in-store marketing mix
Tags: Assisted Selling, In-Store Media, Marketing, Shopper Marketing, Social Media, Technology
March 20, 2008

Advertising Age: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using technology to promote product sampling. In some cases, these technologies can be considered media in their own right.