GlobalShop: Interactive mannequin stops traffic

GlobalShop: Interactive mannequin stops traffic
Tags: Assisted Selling, Digital Signage, Display Technology, In-Store Media, Interactive / Touchscreen, Kiosks / Self-Service, Merchandising, Point-of-Purchase / POP, Retail - Apparel, Retail - Mall, Specialty Stores, Technology
March 19, 2008

CHICAGO — One of the most eye-catching retail applications unveiled at this week's GlobalShop expo was tucked in the back of the Epson booth.

A nude mannequin stood against a black backdrop; about 15 feet away, a touchscreen kiosk showed a variety of clothing and accessory choices. When the user selects a shirt or dress or necklace, they are then presented with a variety of colors — and once a color is selected, that item is projected onto the mannequin.

With just a few more touches of the screen, shoppers can "try on" any number of combinations of products, colors and styles.

Watch this site in the coming days for a full wrap-up of GlobalShop 2008, and a slide show of photography from the show floor.