Wal-Mart tweaks store for Arab-Americans

Wal-Mart tweaks store for Arab-Americans
Tags: Department Stores, Merchandising, Psychology, Supermarkets & Grocery Stores
March 16, 2008

Associated Press: Shoppers at the new Wal-Mart in a Detroit suburb known as "the capital of Arab America" can now find the whole-wheat cookie Mamool on the shelves, along with more than 500 other items geared toward Arab-American shoppers. It might be statistically tiny in a store with more than 150,000 items, but it's symbolically huge for the world's largest retailer as it seeks to change from a cost-is-everything monolith to one that customizes its stores to meet neighborhood needs.