Survey reveals shift in customer loyalty drivers

Survey reveals shift in customer loyalty drivers
Tags: Digital Signage Audience Measurement, Marketing, Surveys
March 3, 2008

Display & Design Ideas: For the first time in 11 years all but two of the 57 categories tracked in the annual Brand Keys Loyalty Engagement Index have shown a shift in the drivers of consumer loyalty and engagement, according to the 2008 Brand Keys Customer Loyalty Engagement Index from New York-based Brand Keys Inc. This year's survey polled 26,000 consumers, ages 18-65 from the nine U.S. Census Regions, who self-selected the categories in which they are consumers, and the brands for whom they are customers.