Borders concept store includes digital services

Borders concept store includes digital services
Tags: Assisted Selling, Customer Service, Digital Signage, Furniture and Fixtures, In-Store Media, Interactive / Touchscreen, Merchandising, Multichannel Retailing, Multifunction Kiosks, Point-of-Purchase / POP, Retail - General, Shopper Marketing, Signage, Specialty Stores, Store Design & Layout, Technology
February 13, 2008

USA Today: Borders' new concept store, located in its home town of Ann Arbor, Mich., features a digital center where customers can download music or books, burn CDs, research family histories, print pictures and order leather-bound books crammed with family photos — with help from clerks who know how to do those sorts of things and won't embarrass shoppers who don't.