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DNR: Adidas unveiled a new store design for its Adidas Originals boutique in Soho on Feb. 2. The refashioned store also serves as the U.S. launch pad for the German sport brand's new collaboration with Diesel for its first denim range. Adidas is branding the new store concept as Adidas Atelier, and the format offers a clean, contemporary look with an open, inviting floor plan. The interior decor utilizes workbench-inspired merchandise tables, shoe molds and footwear walls with windows into the back stockroom.

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