Four key principles for retail store design

Four key principles for retail store design
Tags: Consumer Behavior, Furniture and Fixtures, Marketing, Psychology, Store Design & Layout
February 10, 2008

Inside Retailing (Australia): Brian Walker, who consults with retailers under the moniker "The Retail Doctor", has published four key elements of effective store and design: external signage, store layout, internal category management and internal ambiance. "There are many examples of power in a retail store where all the elements of innovative design, format, statement, power merchandising, clear and compelling messaging combine with a unique and consistently delivered sales and service impact," he said.