Chocolate lounge invites customers to sit back and relax

Chocolate lounge invites customers to sit back and relax
Tags: Customer Service, Specialty Stores, Store Design & Layout
February 4, 2008

Display & Design Ideas: In recent years, chocolatiers have picked up on consumers' fond sentiments for the cocoa bean and have begun opening chocolate cafés, restaurants, boutiques and bars across the country. One of the latest concepts to hit the chocolate scene and capitalize on this (nearly) universal love for chocolate is McLean, Va.-based Mars Inc.'s creation: ethel's chocolate lounge. With a warm, relaxing and inviting ambience, ethel's lounges are taking specialization to the next level, fusing together entertainment and self-indulgence for the new age of chocolate.