Survey: grocery shopping can be enjoyable, sometimes

Survey: grocery shopping can be enjoyable, sometimes
Tags: Consumer Behavior, Psychology, Supermarkets & Grocery Stores, Surveys
February 3, 2008

Progressive Grocer: For the folks who craft the myths and messages of a brand — professional marketers — grocery shopping can sometimes be significantly better than a chore, according to an online survey of marketers conducted and published by The Hub magazine. The survey, polling more than 450 mostly senior level professionals across many industries, including retailers, found that almost half of marketers enjoy grocery shopping, at least sometimes. Almost 36 percent enjoy it plain and simple, while 16.6 percent just don't enjoy it, period.