Microsoft bringing ads to shopping carts

Microsoft bringing ads to shopping carts
Tags: Kiosks / Self-Service, Self-Checkout, Shopper Marketing, Supermarkets & Grocery Stores
January 14, 2008

CNN: Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line. Microsoft's acquisition of aQuantive, an online advertising company, last year for $6 billion shored up the company's capacity to serve video ads onto these grocery cart screens.