Loungewear retailers targeting tweens

Loungewear retailers targeting tweens
Tags: Consumer Behavior, Department Stores, Merchandising, Psychology, Retail - Apparel, Retail - Mall, Shopper Marketing, Specialty Stores
January 9, 2008

Boston Globe: Abercrombie & Fitch will unveil its latest concept store later this month. Called Gilly Hicks Sydney, it's an intimate apparel store aimed at teens and young adults. A&F is just the latest retailer to jump into the booming business of loungewear for young buyers. Over the past four years, Victoria's Secret has gained momentum with Pink, its line of brightly colored hoodies, sweats, undergarments, and accessories.