Internet Retailer: M-commerce sites and services are popping up, and many e-retailers and other e-commerce players such as comparison shopping sites are keeping a watchful eye. A new development among these sites and services bears particular scrutiny: A handful of companies are employing a strategy that encourages shoppers to access mobile offerings while the shoppers are in stores. This isn't mobile commerce where a husband orders flowers for his wife while commuting on a train, or a film junkie adds a selection to his online DVD rental queue after receiving a recommendation from a pal at a party. This is a calculated move to drive shoppers from one merchant to another, and it's focusing on price comparison.
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