Apparel brand loyalty 'a thing of the past'

Apparel brand loyalty 'a thing of the past'
Tags: Consumer Behavior, Marketing, Psychology, Retail - Apparel, Retail - Mall, Shopper Marketing, Specialty Stores
January 1, 2008

Sify: For a brief while, apparel brands seemed to think they could ride on brand equity alone and consumers would lap up anything. Not anymore. With so many choices around, brand loyalty is a thing of the past, something that has forced brands to take consumers more seriously than ever before. Long content with a niche tag, apparel brands are now stepping out of their ivory towers — to extend themselves and reach out to a wider section of consumers.