The Tesco-Kroger connection

The Tesco-Kroger connection
Tags: CRM, Consumer Behavior, Customer Service, Loyalty Programs, Marketing, Merchandising, POS, Supermarkets & Grocery Stores, Technology
December 25, 2007

Wall Street Journal: Britain's largest retailer, Tesco PLC, opened its first stores in the U.S. last month, but Americans have already gotten a taste of the Tesco shopping experience without realizing it in an unlikely place: Kroger Co. That is because a small company that runs Kroger's loyalty-card program in the U.S., Dunnhumby Ltd., is owned by Tesco and runs that chain's frequent-shopper program in Britain. Dunnhumby deciphers data from customer purchases and uses it to change merchandise selection and target promotions at individual shoppers.