Beginning next month, customers will be able to purchase Dell XPS and Inspiron products in Tesco stores, primarily in the UK, with sales also in Ireland, Poland, Czech Republic, and Slovakia.
"With over 13 million customers per week shopping at Tesco's stores, this deal will result in substantial exposure for Dell's brand and products", said Mark Ormerod, vice president and general manager, consumer business for Dell's Europe, Middle East and Africa operations. "Customers like to experience technology first hand, and can now purchase Dell's award winning products in a Tesco store convenient to them."
"We are committed to helping our customers with the latest hi-tech products at great value prices, which makes teaming up with Dell a perfect fit," said Graham Harris, Tesco commercial director. "We are excited to offer our customers in the UK and in Europe a new and award winning brand that was previously only available from the company direct."
With this agreement, customers will be able to click call or visit to shop and purchase Dell products how they want. Dell products will soon be available in more than 10,000 stores and on-line around the globe. In the past several months Dell has announced relationships with Best Buy in the U.S., DSG International and Carrefour in Europe, Staples in the U.S., Courts stores in Singapore, Gome stores in China, Bic Camera Inc. in Japan, Carphone Warehouse in the UK and Wal-Mart in the U.S., Canada, Brazil and Mexico.
