Best Buy, Circuit City compete for NY holiday shoppers

Best Buy, Circuit City compete for NY holiday shoppers
Tags: Department Stores, Marketing, Retail - Electronics, Specialty Stores
December 19, 2007

USA Today: Consumer electronic rivals Best Buy and Circuit City are battling head-to-head in Midtown Manhattan this holiday season. The duel was set up when Circuit City threw a grand opening this month for its new store on Fifth Avenue, just a step away from its rival.

For consumers, the next-door location of the two stores can have benefits. "It can make it easier to do a price comparison," said Stephen Baker, vice president of industry analysis at NPD Group. And if a product is sold out at one of the Fifth Avenue stores, shoppers can run next door to see if it's available at the other.