Survey: Luxury shoppers prefer Amazon.com

Survey: Luxury shoppers prefer Amazon.com
Tags: Marketing, Multichannel Retailing, Online Retailing
December 3, 2007

Display & Design Ideas: Unity Marketing found that the Internet ranked as one of the top three shopping venues in 12 out of 14 luxury goods categories. This holiday season, when they shop online for gifts, luxury consumers are likely to turn to the Web sites that have delivered the luxury goods they most desire. Top on the list of luxury consumers' favorite Web sites is Amazon.com, according to the latest poll conducted by Unity Marketing among 1,074 luxury consumers (average income $150,200 and age 43.6 years).