In today's challenging retail environment, stores must constantly reinvent themselves to capture the hearts and dollars of skittish, Internet-dependent consumers. At the same time, budgetary pressure makes it harder to fund full-scale redesigns and massive resets.
Increasingly, retail trends point to fleets of stores in constant flux. Cross-discipline teams armed with deep knowledge of their customers need to act quickly and cost-effectively to keep stores fresh and inviting. A preview of future retailing experiences will be on display in the exhibit hall and among the high-profile retail experts speaking at GlobalShop March 10-12 in Las Vegas. According to a news release, the event will help retailers:
- cost-effectively enhance their stores on a consistent basis;
- better understand and serve their customers; and
- offer looks that dazzle shoppers and enhance the brand experience.
GlobalShop exhibitors will showcase over 10,000 products from the newest point-of-purchase displays and store fixtures to digital signage and technology solutions, as well as marketing services. From sequined graphics to motion-activated messaging, the products at GlobalShop show retail trends pointing to:
- More flexible fixtures, for quick changes that are easy and cost-effective. POP GlobalShop exhibitors are showing products that facilitate quick changes and offer a compelling in-store consumer experience.
- From mannequins to display fabrics, visual merchandising that punches up the "wow factor" and offers more custom options to retailers.
- Digital, audio and multimedia to capture more attention at the point of sale.
- Demand for more energy-efficient and cost-efficient building products to lower operating expenses and support retailers who wish to quality for LEED and other green building designations.
Retail notables addressing the GlobalShop conference include Wendy Liebmann, WSL/Strategic Retail; Tom Moseman, Envirosell; Joe Feczko, Macy's; Lee Peterson, WD Partners; and Ken Nisch, JGA.
