Gold Mobile has introduced its “GoMo Wallet,” a new mobile-based Software as a Service (SaaS) customer loyalty solution that provides a scalable, highly secure and very convenient way for retailers and marketers to utilize the mobile platform to deliver and track loyalty rewards/incentives while processing transactions in real-time. According to a company release, the GoMo Wallet seamlessly integrates with businesses’ existing customer relationship management (CRM) systems and loyalty systems and is fully compatible with all major wireless networks and mobile devices. The GoMo Wallet combines Gold Mobile’s real-time CRM engine with the Telcordia Real-Time Service Delivery and Charging Suite to ensure fast and secure mobile wallet transactions on mobile phones.
“With the rapid adoption of new wireless technologies, applications and services by consumers around the world to support their new lifestyles, companies have a unique window of opportunity to accelerate market share by better servicing today’s mobile-connected consumer,” said Brian Edwards, executive director, business development, service delivery solutions, Telcordia Technologies Inc. “GoMo Wallet combines highly scalable and secure, transaction capabilities with personalized CRM communications to make it more convenient for a customer to opt in for interactive loyalty programs, wherever they may be, and to say ‘yes’ for any transaction.”
GoMo Wallet enables corporate enterprises to take advantage of carrier-grade, highly secure, telecommunications functionality such as:
- Friends & Family Commerce to manage spending limits, parental controls, monitor spending habits, transfer balances and request spending approval on-the-fly
- Spending & Payment Policy Management of consumer or corporate expense accounts, allowed spending categories down to the SKU level, expense balances with expiration dates, real-time mobile alerts for over-the-limit spending and policy controlled bonus rewards based on customer usage
- Anywhere Approvals & Transactions that can be made directly from mobile phones to request approval for extra spending and instant access to account status
- In-the-Moment Promotion & Merchandise Management with incentives based on time of day, inventory levels, event triggers, and customer profiles
