The entertainment company recognized an opportunity to expand its performance experience into the concession and retail shop, creating a marketplace truly in sync with the brand …
A new study finds that three out of four women who engage with brands via social networking sites say they are not influenced to purchase based on what they see online …
Tough times mean retailers need to squeeze all the value they can out of their assets, and that includes the small touches that can make a big difference …
A core factor of the retail customer experience is advertising. But how we speak to a potential customer versus a customer at the point of purchase are not the same …
In an effort to fight return fraud and abuse, a growing number of retailers are using a service that keeps a database of return activity — and feels like an invasion of privacy to some …
In a noisy environment, audio programming straddles a fine line between engaging the customer and being obtrusive. Three rules of thumb will ensure that the audience gets the message every time …