An Amsterdam startup has released new face analysis software that promises to read consumers' emotional responses. ThirdSight, a joint venture based at Amsterdam's Science Park at the Amsterdam …
The next time consumers struggle to resist clearance sales, they could be taking a few tips from a Psychology Today blog that gives insight into the vulnerability against a bargain. In the blog …
Retailers hoping to attract customers with the luring smells of the season should stay away from complex combinations of scents and stick with simple basics. According to spokesman.com, the simpler …
The anchoring effect, a psychological phenomenon describing the common human tendency to rely too heavily on the first piece of information offered when making decisions, is a sales person's secret …
According to an article on The Daily Beast, this fall, for the first time since late 2007, the percentage of Americans who say their personal financial situation is better in the past year (38 …
According to NRF.com, a recent research study by Kurt Salmon, a global management consulting firm, says that consumers feel a personality connection to the stores they enjoy shopping in the most …
Most retail Web sites allow users to write product reviews, but building a vibrant community takes more than just the tools. A recent success story from Sears offers valuable lessons on how to get …
A new report in the New York Times discusses the "mountains of data and whiz-bang technology" that today's retailers are wrestling with, in their ongoing attempts to get shoppers eager to spend money …
Loyalty to nationally advertised brands has been falling over the past two years. Decision Analyst's "Anatomy of the Recession" report, based on a survey of 15,384 U.S. grocery shoppers, indicates …
More than a quarter of consumers highly value their friends' recommendations via social networking sites when shopping for Christmas gifts, according to a survey of 393 U.K. Christmas shoppers …
Though the Christmas countdown is in its final stages, it seems shoppers still have plenty of shopping left to do. According to NRF's 2009 Holiday Consumer Intentions and Actions Survey, conducted by …
The best things in life aren't free, especially for companies trying to lure customers by offering sweet deals on two complementary products. Marketers traditionally have relied heavily in their …
Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.
Bob Phibbs, the Retail Doctor, discusses how companies can create 'amusement park-like' customer experiences.- Cherryh A. Butler
Reaching the male shopper takes more than merely transforming colors, fonts and packaging.2 comments
Keeping the price tag somewhat hidden is part of a strategy by major brands to counter the Internet's tendency to drive prices down.
A Gen-Y marketer offers three tips for reaching the most demanding, most technologically savvy demographic yet.4 comments
Most retail Web sites allow users to write product reviews, but building a vibrant community takes more than just the tools. A recent success story from Sears offers valuable lessons on how to get …
True dedication to the voice of the customer will be pivotal for retailers looking to improve their customer experience in the coming year.
Faced with a tough economy and shaky consumer confidence, retailers innovated when it came to customer experience this year.
Demand for low prices has driven down the value of customer service. Here's how retailers can drive it back up.
In what is another challenging holiday season for retailers, mobile marketing and advertising provide a very welcome bright spot.
