NRF 2014: The show floor, in tweets and vines

 
Jan. 22, 2014

The National Retail Federation's 103rd Annual Convention and EXPO, better known as "Retail's BIG Show," wrapped up last week in New York City.

NRF reports that there were more than 30,000 attendees over the course of the event, and many of them were using social media to broadcast the things they were seeing: more than 29,000 tweets were sent with the #NRF14 hashtag, with a total reach of 18.83 million readers. More than 1,300 users sent photographic evidence of their time at the show via Instagram. (You can find all of our coverage of the show in this link.)

Here is a sampling of some of the show highlights, as seen through tweets and vines:

Using facial, and even emotion, recognition was big at the show:

As were virtual dressing rooms, or variations thereof:

Indoor mapping technology, made crystal-clear in just six seconds:

Companies also showcased the integration of digital signage with sales associate control via mobile and tablets:

Or letting shoppers create their own products via interactive signage:

And while it didn't have anything to do with retail, one of the BIG Show's biggest speakers — who apparently ran a little late for his session — may have had the one-liner of the week:


Topics: Customer Experience , Digital Merchandising , Display Technology , In-Store Media , Interactive / Touchscreen , Technology

Companies: Scala, Inc. , IBM Corporation , National Retail Federation , Samsung Electronics America , NEC Display Solutions


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