Video: Understanding the basics of QR codes

Feb. 28, 2012

For all of the buzz surrounding QR codes, there might be an equal amount of confusion and uncertainty about what exactly they do and how they do it. They are undeniably powerful tools, but a little bit of understanding of what goes on under the hood can lead to much more efficient and effective use of the codes.

Nick Sears, creative director and designer with advertising technology company rVue, covers the basics and best practices in this video series:

Topics: Marketing , Mobile Retail , Omnichannel / Multichannel , Technology

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