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Real World Inventory
Nordstrom made a splash in the news this week with the announcement of offering real-time in-store inventory on the web. In some ways, Nordstrom is ahead of the pack as one of the few department stores to give consumers the "heads-up" about what they might find in their nearby Nordstrom's. In other ways, Nordstrom is playing catch-up.
For example, Golfsmith has been offering online inventory - making their stores' inventory transparent to customers for quite some time. It's saved me time and energy (and also money) knowing that I'll find what I'm looking for - and even reserving my intented purchase ahead of time for quick pick-up.
Let's hope that other retailers quickly follow Nordstrom's "lead" in saving consumers time and energy.
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Annamaria Turano
AnnaMaria Turano is a partner of MCAworks, a strategic marketing consulting firm based in Westport, CT. She develops insight-driven customer value propositions and strategic marketing plans for companies such as MasterCard, PepsiCo, Pfizer, Subway and Verizon. She is an Adjunct Professor of Marketing at NYU’s Sterns School of Business, and is co-author of "StopWatch Marketing."
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