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Unbendable Customer Experience Rule #4
Bad customer experiences get the attention. Good ones get the profit.
In 2011, spend your time ON making your brand's customer experiences better. Don't follow the old public relations adage that any news, good or bad, is good for your brand.
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Mike Wittenstein
Mike Wittenstein helps his clients beat their competitors by differentiating their brands with memorable and profitable customer experiences. As an interactive agency leader, e-Visionary at IBM, interim CXO, and now as a speaker, Mike has guided hundreds of companies to adjust their front-line experience for bottom-line results. He is the go-to guy on aligning management, marketing, people, and technology to deliver great customer and employee experiences.
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