Media Kit

Fb Share

Two years ago, Amazon tried something called Windowshop, an interactive Web app that aimed to make the online book-browsing experience more like the in-store book-browsing experience – more tactile, and a greater emphasis on the "lucky find." It didn't take off with users, and that window was shuttered not long after.

Harvard Book Store, however, has recreated the window shopping experience to great effect on its website, and in the process created something that is unfortunately rare: a complex, Flash-based navigation scheme that is a pleasure to use. You simply move your mouse around the screen to "walk" up and down the street, and to draw closer to the windows. Clicking on a book in the window brings up the "add to cart" option, along with any pertinent pricing and promotional information.

They've also nailed the look and feel, creating a genuine sense of ambiance: posters and T-shirts seen through the window, bicycles parked out front. This is a great interface that truly makes this retailer stand out. Check out these screenshots:

Related Content

User Comments – Give us your opinion!
Products & Services

Healthcare KIOSKS


LG 55LN549E


Slabb X4 Wall Mount Informational Kiosk


Digital Signage & Kiosk Software - Nanopoint




SlideBuy Interactive Shelf Merchandising System


Cisco Digital Media Players


Black Box iCOMPEL™ EDS Enterprise Digital Signage Platforms


Black Box DVI-D Extender with Audio and EDID


Cell Phone/Mobile Charging Station


Senior Editor

Latest posts by James Bickers
James Bickers
James Bickers is the senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.