Understanding PCI DSS and Payment Card Security
  • Unbendable Customer Experience Rule #5

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This rule says that advertising can sometimes be an unnecessary cost. Focus on providing a great in-store and on-line experience for your shoppers--the kind they'll rave to their friends about--and you'll get them to do some of your marketing and advertising for you!

Advertising isn't bad. Just think of it as something that amplifies rather than replaces a good experience.

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Customer Experience Architect

Latest posts by Mike Wittenstein
Mike Wittenstein
Mike Wittenstein helps his clients beat their competitors by differentiating their brands with memorable and profitable customer experiences. As an interactive agency leader, e-Visionary at IBM, interim CXO, and now as a speaker, Mike has guided hundreds of companies to adjust their front-line experience for bottom-line results. He is the go-to guy on aligning management, marketing, people, and technology to deliver great customer and employee experiences.
Retail Customer Experience Executive Summit
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