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Unbendable Customer Experience Rule #5
This rule says that advertising can sometimes be an unnecessary cost. Focus on providing a great in-store and on-line experience for your shoppers--the kind they'll rave to their friends about--and you'll get them to do some of your marketing and advertising for you!
Advertising isn't bad. Just think of it as something that amplifies rather than replaces a good experience.
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Latest posts by Mike Wittenstein
Mike Wittenstein
Mike Wittenstein helps his clients beat their competitors by differentiating their brands with memorable and profitable customer experiences. As an interactive agency leader, e-Visionary at IBM, interim CXO, and now as a speaker, Mike has guided hundreds of companies to adjust their front-line experience for bottom-line results. He is the go-to guy on aligning management, marketing, people, and technology to deliver great customer and employee experiences.
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