Media Kit

Fb Share

A while ago a colleague and I worked together on what we both believed was a great opportunity. After a lot of hard work, especially on my colleague's part, the project turned out to be a bust. Failure is never fun. As matter of fact, it stinks. And while I was disappointed with the outcome I'm also glad I had the opportunity to fail.

Does that sound strange? Not if I see that as a result of this project I got to learn from both my colleague and a wonderful woman who works with him. I got the chance to refine some of the experience concepts I've been working with for years, and as a result my work will be better than before. Yes, our project failed but I know that in the long run we'll both benefit. Call it failing forward.

Some failure is actually good because it means you're trying new things. If you never fail it means you're either stuck doing the same old thing, which is never good for business, or your name is Midas.

Failures are only good if you learn from them and adapt your business going forward. Unfortunately, so many people fail backwards. After trying something new and failing they quit trying new things that might improve their business. As a result, they lose ground in their industry and their market.

I've seen retailers institute a new way to engage and sell customers only to fall back on their old ways if the new initiative doesn't create immediate results. Those retailers would be much better off if they gave the new way a fair chance. If it doesn't work, fail forward. Look for how to adjust and improve the approach.

When an event doesn't result in the expected traffic or sales some retailers take that to mean that events don't work for them. Maybe that particular event didn't work but it doesn't mean they should fail backwards and quit doing events altogether. Try failing forward and brainstorm three to five things to do differently next time.

It's absolutely true that my colleague and I believed that our project was worthwhile. It's also absolutely true that I would have appreciated earning what we had hoped on the project, but now I'm looking forward to earning on what I learned by failing forward. And the only way to get an ROI on failing forward is to learn from it and take action.

So let me ask, are you failing forward or backwards? Even worse, are you not failing at all?

Related Content

User Comments – Give us your opinion!
Products & Services

Qtrac Media Manager for Digital Signage

http://global.networldalliance.com/new/images/products/6173.png

6173/Qtrac-Media-Manager-for-Digital-Signage

LockSpot Locker Solutions

http://global.networldalliance.com/new/images/products/6043.png

6043/LockSpot-Locker-Solutions

LG 55WS10-BAA

http://global.networldalliance.com/new/images/products/6425.png

6425/LG-55WS10-BAA

LG 72WS70MS-B

http://global.networldalliance.com/new/images/products/6421.png

6421/LG-72WS70MS-B

Mobile

http://global.networldalliance.com/new/images/products/4760.png

4760/Mobile

LG 39LN549E

http://global.networldalliance.com/new/images/products/6451.png

6451/LG-39LN549E

Tech-Rich Professional-Grade LCD | 46” NEC P462

http://global.networldalliance.com/new/images/products/4703.png

4703/Tech-Rich-Professional-Grade-LCD-46-NEC-P462

ComQi Videos

http://global.networldalliance.com/new/images/products/5201.png

5201/ComQi-Videos

Healthcare KIOSKS

http://global.networldalliance.com/new/images/products/4619.png

4619/Healthcare-KIOSKS

Comprehensive Services & Partner Resources

http://global.networldalliance.com/new/images/products/Services100.gif

2912/Comprehensive-Services-Partner-Resources

The Retail Contrarian

Latest posts by Doug Fleener
Doug Fleener
Doug Fleener, the former director of retail for Bose Corporation, is president and managing partner of Dynamic Experiences Group LLC, a proven retail and customer experience firm that works with progressive retailers and other customer-focused companies.
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.